New Norms For Direct Selling Companies In India

To regulate the working of Direct Selling Companies the Union government has notified Consumer Protection Rules & asked direct selling companies to comply with them

  • It’ll be applicable to all goods, services bought or sold through direct selling as per new norms
  • All direct selling companies, sellers are prohibited from promoting pyramid schemes under new norms

The Union government has notified the Consumer Protection Rules, 2021, and asked the direct selling companies to comply with these rules within 90 days.

According to the new rules of the Ministry of Consumer Affairs, Food and Public Distribution, it will be applicable to all goods and services bought or sold through direct selling, all direct selling companies offering goods and services to consumers in India, including a direct selling entity, which is not established in India, but offers goods or services to consumers.

Under the new norms, all the direct selling companies and sellers are prohibited from promoting a pyramid scheme or enrolling any person in such scheme or participating in such arrangement in any manner whatsoever in the garb of doing direct selling business or participating in money circulation scheme in the garb of doing direct selling business.

The new rules direct the state governments to set up a mechanism to monitor and supervise the activities of direct sellers and direct selling entities while it makes a mandatory obligation for direct selling entities such as incorporation under the Companies Act, 2013, or if a partnership firm is registered under the Partnership Act, 1932, or if a limited liability partnership is registered under the Limited Liability Partnership Act, 2008.

The entities have a minimum one physical location as its registered office within India

It is also now mandatory to have a minimum of one physical location as its registered office within India and the companies to make a self-declaration that a direct selling entity has complied with the provisions of the direct selling rules.

Government notifies consumer protection rules, direct selling firms, latest national news updates, C

The entities must have a prior written contract with its direct sellers in order to authorise them to sell :

  • The entities must have a prior written contract with its direct sellers in order to authorise them to sell or offer to sell its goods or services, and the terms of such agreement will be just, fair and equitable, ensure that all its direct sellers have verified identities and physical addresses, issue identity cards and documents only to such direct sellers and also be liable for the grievances arising out of the sale of goods or services by its direct sellers.

Every direct selling entity must establish a mechanism for filing of complaints by consumers :

  • Every direct selling entity must establish a mechanism for filing of complaints by consumers through its offices or branches or direct sellers, either in person or through post, telephone, e-mail or website whereas all direct selling entities must maintain a record of all its direct sellers, including their identity proof, address proof, e-mail and other such information.

Every direct selling entity provides information regarding any direct seller on the request in writing made by a consumer after the purchase :

  • Every direct selling entity on the request in writing made by a consumer after the purchase of any goods or services, provide him with the information regarding any direct seller from whom such consumer has made a purchase, and such information must include the name, address, e-mail, contact number and any other information which is necessary for making communication with such direct seller for effective dispute resolution.

Advertisements consistent with the actual characteristics:

  • The new rules also specified that every direct selling entity must ensure that the advertisements for marketing of goods or services are consistent with the actual characteristics, access and usage conditions of such goods or services while no direct selling entity should directly or indirectly, falsely represent itself as a consumer and post reviews about its goods or services or misrepresent the quality or features of any of its goods or services.

Direct selling entity must maintain a record of all direct sellers :

  • Every direct selling entity must maintain a record of relevant information allowing for the identification of all direct sellers who have been delisted by the direct selling entity and such list must be publicly shared on its website and all direct selling entity must become a partner in the convergence process of the national consumer helpline of the Central government, the new norms added.


How to Start Kids Clothing Store Business

In this article, we will discuss starting kids clothing store business, Kids Clothing market is a never-ending growth market with certain challenges, if you are planning to venture into a new venture in the clothing segment, a kids clothing store can be amazing business to start with.

What type of store to choose

Under Kids Clothing store there are two types of models that generally work in the market, first one is a franchise-based business model and the other is an own-brand business model, both business models have their own pros and cons and we need to understand carefully before starting out.

Franchise Business Model

Under the Franchise Business model, store will be operated under your name and the brand name will be of reputed kids clothing brand, You will have to sign the franchise agreement, where all terms and conditions regarding the business will be mentioned, in most of the franchise agreements there are two costs associated with, one is initial franchise fee and other is % of sales from the store. For Example, you are taking a franchisee of a reputed kids brand in your area, you pay an initial franchise fee of Rs. 5 Lakh and then 5 % of sales turnover every month.

Own Brand Business Model

Under own brand business model, the business owner himself owns the brand and all advertisement and marketing costs, if you are planning to start a Kids Clothing store under your own brand name, you need to have your own brand, that you have to search, you will also need to register your brand under trademark laws so that no one other than you can use the brand without your permission.

Once you decide which Business model you choose for your Kids Clothing store business, you need to go for some legal registration for your business

kids clothing store

Choosing Business Entity for Legal Registration for Kids Clothing Store

As per your requirements, you can register any of the above-mentioned entities for your kid’s clothing store, you can link on the link given for each business, and read about which business structure suits your requirements. if you are still confused then you can connect with us by submitting your request.

Obtain GST Registration

In most cases, you will need to obtain GST registration for your business, you can check out GST Registration requirements from here.

How to apply for GST Registration

Find Suppliers for your Kids Clothing Store

You will need goods suppliers you can supply you goods with high quality and best pricing, Ensure to have good margin on products sales. You can find suppliers on websites like Indiamart.


How to Register Real Estate Company in India

Real Estate is “Real Property” such as Land and things attached to the land, it is said that value of land never decreases and significant returns can be generated in the long terms and treated as one of the safest investment to do. Real Estate also includes things attached to the land such as trees, water, mineral, bridges, homes. Real Estate also gives real sense and satisfaction to owner of property as we see real value.

In this article we will discuss about the real estate company registration where you can buy, hold and sale properties as stock in trade as such or by making any upgrades likes construction of residential and commercial real estate projects, If we consider and see the Indian Market there is still major population in India lives in villages and there is less job opportunities as compared to major cities, access to greater facilities and so many other benefits , people tend to shift to cities where these facilities are available.

The Major revenue source for real estate company is income from sale of stock of real estate property or rental income from real estate property.

real estate company registration

How to Start Real Estate Business in India

To Starting out real estate business you will need to choose the business stracture in India under which you want to do business , following business stracutres under which business of real estate can be carried out :

  • Proprietorship / Individual
  • Partnership
  • LLP ( Limited Liability Partnership)
  • Private Limited Company
  • Public Limited Company

As you can do business in any of the above business structures , Private Limited Company is the Most popular business entity in India as most of real estate businesses are registered as private limited company , registration as private limited gives benefit of limited liability to owners and sense of confidence to customers as it is highly regulated under the provisions of Companies act and Details relating of Directors and shareholders are easily available on MCA21 website by payment Rs100 fee , with this information customer’s can exercise some due diligence as well.

Below we will discuss about the real estate business registration as private limited company, what are the main requirements for registration, documents required for registration, Capital requirements and RERA

Real Estate business registration as Private Limited Company in India

Minimum requirements for real estate company registration :

  • Minimum 2 Directors are required
  • Minimum 2 Shareholders are required , both Director and shareholders can also be same persons
  • No Minimum Capital requirement for registration of Company
  • Name of Company should be unique, there should not be any Company, LLP or Trademark in class of real estate should be registered in the name of proposed company
  • Ownership of Company will be based on No of Shares held
  • Company should have Registered office address in India

Documents required for Real Estate Company Registration:

  • PAN of Directors and Shareholders
  • Aadhar of Directors and Shareholders
  • Bank Statement or utility bill in the name of Applicant ( not older than 2 months )
  • Email id
  • Mobile Number
  • Video for Digital Signature verification

Get Ebook on Construction Company

How to Register Real Estate Company in India 1
  • Business Entity Selection
  • Procedure for registration of a construction company in India
  • How to enrol with Limited companies for construction company in India
  • Preparation of company profile of Construction Company in India
  • Search for the project manager of company and book appointment

Object clause of Memorandum of Association of Real Estate Company registration

To purchase any land, plot(s) of land or immovable property or any right or interest therein either singly or jointly or in Partnership with any person(s) or Body corporate or partnership Firm and to develop and construct thereon residential, commercial complex or complex(es) either singly or jointly or in partnership as aforesaid, comprising offices for sale or self use or for earning rental income thereon by letting out individual units comprised in such building(s).

To purchase any movable or immovable property including industrial,commercial, residential, or farm lands, plots, buildings, houses, apartments, flats or areas within or outside the limits of Municipal Corporation or other local bodies, anywhere within the Domain of India, to divide the same into suitable plots, and to rent or sell the plots for building/constructing residential houses,bungalows, business premises, and colonies and rent or sell the same and realize cost in lumpsum or easy installments or by hire purchase system and otherwise.

To purchase, sell and otherwise to carry on the business such as builders, contractors, architects, engineers, Estate agents, decorators and surveyors.

To purchase for resale and to trade in land and house and other immoveable property of any tenure and any interest therein, and to create, sell and deal in freehold and leasehold ground rents, and to deal in trade by way of sale, or otherwise with land and house property and any other immovable property whether real or personal.

To construct, execute, carryout, equip, support maintain, operate, improve, work,develop, administer, manage, control and superintend within or outside the country any where in the world all kinds of works, public or otherwise, buildings, houses and other constructions or conveniences of all kinds, which expression in this memorandum includes roads, railways, and tramways, docks, harbours, Piers, wharves, canals, serial runways and hangers, airports, reservoirs, embankments, irritations, reclamation, improvements, sewage, sanitary, water, gas, electronic light, power supply works, and hotels, cold storages, warehouses, cinema houses, markets, public and other buildings and all other works and conveniences of public or private utility, to apply for purchase or otherwise acquire any contracts,decrease, concessions, for or in relation to the construction, execution, carrying out equipment, improvement, administration, or control of all such works and conveniences as aforesaid and to undertake, execute, carry out, dispose of or otherwise turn to account the same.

Capital Requirement for Real Estate Company registration

As per the Provisions of Companies Act, there is no minimum Capital requirement to carry on business, but as you see real estate business is capital incentive based business and you need high amount of capital as per your requirement, but initially you can start company with less amount and in future as per the requirements of business you can infuse capital in the company, It is important to note that you can either fund capital in your business in the form of equity , preference capital or in the form Debt capital or combinations of these.

RERA Registration for Real Estate Company

There are mainly two types of Registration that Real Estate Company will require under the provisions of RERA

  • Real Estate Project Registration
  • Agent Registration

Project Registration

In RERA Project Registration , every Real Estate project developed or to be developed by Real Estate Company will require registration under the provisions of RERA Act, RERA registration will be as per the laws of different states on Real Estate Projects

Agent Registration

Agents acting as Brokers or property dealers require registration under the provisions of different state laws of RERA , if the Real Estate Company is dealing in such activates, then company must obtain such registration with respective authority .

Fastlegal provides Company Registration Services all over India , if you need any help , Please submit your request below


How To Choose Your Business Setup

Starting a new business needs some decision making at a very initial stage. But they have bearing on the overall success of the business. The first question we need to answer is to choose the Business setup. There are various options. Indian law provides many options for a business set up. It contains a small business entity like a proprietor and can go to a complex one like a public limited company or further a listed company.

In this article you will understand all these setups.

Business Setup

Different Types of Business Setup to Choose

1. Proprietorship

a). How to set up a proprietorship?

It is the simplest form of business setup. There is no need to apply for a separate PAN for starting a business as an individual. You can have different names for the business. No extra compliances are required.

b). How the income of a proprietor will be taxed in income tax?

The income of a proprietor is taxed on the normal tax rates of an individual. The income is shown in the income tax return of the proprietor as an income from business or profession. The tax rates of individuals are applicable on a proprietorship business.

2. HUF

a). How to set up an HUF?

A HUF is automatically formed at the time of marriage & includes women such as wives & unmarried persons/daughters. There must be one common ancestor to continue the lineage/descendants. Gifts, wills, property sale or inheritance are all collectively shared as assets & so not repeatedly subject to tax.

Upon being established, a HUF needs to be officially registered in its name. It should have a legal deed, containing details of members and the business nature of the HUF. A PAN number and bank account should be opened in the name of the HUF.

b). How to tax income of an HUF?

A Hindu Undivided family unit can save taxes by creating & pooling in assets to form an overall entity. This is taxed separately from its individual members.Hindus, Buddhists, Jains, and Sikhs can also form a HUF. This unit has its own PAN and files tax returns independently of its members.

The main advantage of this is that each family member can claim their own respective exemption as a deduction or tax rebate. Additionally, insurance can be undertaken for the entire family unit, whilst internal functional member salaries can be disbursed & later deducted from the total income (treated as an expense). Investment returns are again taxable overall, however HUF tax rates are the same as for individuals. This saves money for the family.

3. Partnership firm

a). How to set up a partnership firm?

A formal partnership deed on a stamp paper is required. The names of all partners and their details should be there in the deed. The object clause is required in partnership deed. The manner of sharing the profits , salary of partners and capital contribution is also covered in partnership deeds.

b). How to tax income of a partnership firm?

There is a separate tax rate to tax the income of a partnership. Their tax incidence is highest in comparison to all other forms of business. They don’t get any minimum exemption like the individual and huf.

4. LLP

a). How to set up an LLP?

An LLP can be set up fairly easily. All that’s required is a minimum of 2 or more assigned partners, their respective documents, including PAN & address proof, such as Aadhar, Driving license, etc. Furthermore, a photo of each participant & credentials pertaining to the property where the business will be based or conducted. These could be a rent agreement, tax receipt/ownership deed or latest utility bill. The same also applies in the case of partnerships with foreign nationals (using their documents from abroad).

b). How to tax income of an LLP?

This is simple & tax is levied at a flat rate of 30% on all income under Rs. 1 Cr, beyond which an additional 10% surcharge is applied over the total amount. Method of payment include downloading & filling a physical challan document (ITNS 280), subsequently making the payment at a designated bank branch. Alternatively, one can pay online via the e-pay portal.

5. OPC

a). How to set up an OPC?

A One Person Company (OPC) can be established with just 1 director & member (totalling a minimum of 2 people overall). This is as per Section 2(62) of the Company’s Act 2013. Firstly, one needs to apply for a Digital Signature Certificate (DSC) of the intended director. This requires an Aadhar & PAN card (both for ID, address proof & tax purposes), photo, email address & phone number.

Upon receiving the DSC, one needs to apply for the Director Identification Number (DIN) for the proposed Director using the SPICe form. This should be accompanied by the name and the address proof of the director. For existing companies, form DIR-3 is required. Since January 2018, the applicant doesn’t need to file this separately. The DIN can now be applied within the SPICe form for up to three directors.

Now the name of the company needs submitting & approval. This needs to be in the form of “ABC (OPC) Private Limited”. There are 2 avenues in applying for this: either using form SPICe 32 or the RUN web service by MCA (by submitting 1 name & the justification of this). Since 23/3/2018 though, the Ministry of Finance has permitted 2 proposed names & 1 resubmission (RSUB), whilst reserving unique names for unique names (RUN service) for companies.

Upon approval by the MCA, one can progress further. 

The following documents need preparing to be submitted to the ROC (Registrar of Companies):

  • The Memorandum of Association (MoA) which are the objects to be followed by the Company or state the business purpose for which the company will be incorporated
  • The Articles of the Association (AoA) which stipulates the operating company by-laws
  • As there’s only 1 Director and a member, a representative nominee needs to be appointed. In the event that they become incapacitated or dies & is unable to perform their duties, the nominee will act on the director’s behalf. Consent will be acquired in Form INC – 3, along with their PAN & Aadhar Card

Proof of the proposed company’s registered office, plus ownership and a NOC from the owner is also required. Furthermore, affidavit & consent from the proposed director on form INC -9 & DIR–2, respectively. Finally, a declaration by the professional which certifies that all regulations are fulfilled.

No coming onto the filing of forms with the MCA. All documents will be attached to the SPICe form series along with the DSC of the director & member. These will then be uploaded to their site for approval. Upon uploading, forms 49A & B will be generated for the PAN & TAN of the company. These need to be sent to the MCA as well.

Lastly, upon verification, the ROC will issue a certificate of incorporation, ready for initiating business operations.

b). How to tax income of an OPC?

This is simple: it’s merely applied at a flat rate of 30%.

6. Private company

a). How to set up a private company?

Upon finalising & deciding a name for the company:

#1: Apply for DSC (Digital Signature Certificate)

#2: Apply for the DIN (Director Identification Number)

#3: Check for the proposed name availability & secure it

#4: File the EMoa and EAOA to register the private limited company name

#5: Apply for both the PAN and TAN of the company

#6: Certificate of incorporation will be issued by RoC, along with PAN & TAN

#7: Open a current bank account using the company name

b). How to tax income of a private company?

This is levied at a rate of 25% plus surcharge of 7% if the total income exceeds Rs. 1 Cr but less than 10 Cr. Above 10Cr, the surcharge increases to 12%. The overall rate increases to 30% if the annual turnover exceeds 250 Cr.

7. Public company

a). How to set up a public company?

The requirements for registration of Public Limited Companies (PLC) are similar to those of establishing an OPC, with a few differences – yet it remains simple. There are a multitude of rules and regulations set under the Companies Act, 2013 for this. Aspects to consider during this process include:

  • A minimum of 7 shareholders & 3 directors are needed to form a PLC
  • A share capital of at least Rs. 5 lakhs is required
  • A Digital Signature Certificate (DSC) of one of the directors is needed for submission
  • Self-attested copies of identity and address proof
  • The intended directors of the company will need a DIN
  • An application is warranted for selecting the company name

The main object clause of the company must be mentioned, stating what a company will do after its incorporation. The application needs to be submitted to the ROC along with the required documents like MOA, AOA, filled forms DIR – 12, INC – 7 & 22. These need to be accompanied by the applicable registration fees. Upon obtaining an approval from the ROC, the company can apply for the ‘certificate of business commencement.’

Documents required for incorporating a PLC:

  • Proof of identity & address plus PAN number of all the shareholders and directors
  • Utility Bill of the proposed registered company office location
  • NOC from the landlord/leaseholder where the company office intends to be situated
  • DIN & DSC of all the directors
  • Memorandum & Articles of Association (MOA) & (AOA)

b). How to tax income of a public company?

This is levied at a rate of 30% plus surcharge of 5% if the total income exceeds Rs. 1 Cr. Additionally, 3% Education cess & Secondary and Higher Education cess on the total of the income tax & surcharge.

8. Listed company

a). How to get a company listed?

Firstly, the issuer should be a company incorporated under the Companies Act 1956 / 2013 in India. Secondly, the post issue paid up capital of the company (face value) shouldn’t exceed Rs. 25 crore. A track record of at least three years of either:

i. the applicant seeking listing; or

ii. the promoters (holding a minimum of 3 years of relevant experience & holding at least 20% share of post issue equity capital share, collectively or individually) or a promoting company, established in or outside India or

iii.Proprietor/Partnership firm which subsequently converted into a company (however not in established as such for three years), then approaches the exchange for listing

The company/entity should have an operating profit (earnings excluding interest, depreciation and tax) from operations for a minimum of any 2 out of 3 financial years preceding the application and its net worth should be in the positive balance.

It’s also imperative that the applicant company has not been referred to a former board for Industrial and Financial Reconstruction (BIFR). Furthermore, no action should have been taken under the Insolvency and Bankruptcy Code against the issuer and promoting companies.

Lastly, the company shouldn’t have received any winding up petition admitted by a NCLT or court. No material regulatory/disciplinary action by a stock exchange or regulatory body should be recorded in the previous three years against the applicant company.

b). How to tax income of a listed company?

This is also referred to as corporation tax. It is set at 25% for annual turnovers of less than (& including Rs. 250 Cr) & 30% above this. A 5% surcharge is levied on any amount exceeding 1 Cr, irrespective of the total amount.

About Author

CA Shaifaly Girdharwal

How To Choose Your Business Setup 2CA Shaifaly Girdharwal is a qualified chartered accountant practicing in GST. She is the co-founder of www.consultease.com and a famous YouTuber with more than 2,40,000 subscribers for her channel dedicated to the GST videos. She is also a trainer and author. She is a trainer at https://www.consultease.com/courses/.


How to Start Photography Business in India

This article will be discussing the procedure required for starting the photography business in India

The photography business is gaining popularity among the people in India as the market is sitting among the digital community and in digital space, you know the important aspects to show your product is a photos videos so the increase for the photographers for videographers have increased significantly in the recent years

If you are passionate in the photography e is the perfect business you can have right now

Photography business

Here is how you can start , register and manage your photography business

Decide what type of photography you will do

The first thing you need to do is to decide the what type of photography you will do the photography can be different types like for a real estate developer it can be the photography of real estate products portfolio you can also carry on a photography for royal wedding can carry on photography business for a Photoshop and I will different websites as well

You can also do the photography for products that are sold on eCommerce platforms, photography can be done for nature for tourism and many other things it is very important to focus on what you are choosing initially and you can explain your project portfolio further.

Making a business plan

the next thing you have to do is to make a proper business plan for your photography Business business plan you need to take consideration of all the aspects that are required at movement and also how the future implications in a technological changes could be taken care of

In business plan you need to consider all the aspects that you business has to follow like a how you will market your business what marketing strategies you will follow for promoting your business online you can take care of Instagram and other social media marketing platforms for initially promoting your business and once you make the sales you can go with a period as well you need to decide the geographic for your business where you can operate and you should target the perfect audience on that.

Now you have to decide the pricing plan for your portfolio they take how much you will charge for doing things you love for per day basis for project basis of things will work for you.

Start your own website

Now just buy a domain name from domain service provider and create a simple wordpress website with full portfolio photos that you already shooted this will help you to gain access to prospective clients and create your brand identity

Create a website you need to have your own business logo, you can tell help of the online logo maker like canva.com and other alternatives.

Register your business

Now what you have to do is to register your photography business legally in India registration of photography business is same as doing any other business and does not require many formalities you can start with sole proprietorship business if you are a single individual, you can also start a one-person company

Photography business is of more than two or more individuals then you can go with a partnership or private limited company registration

If you are going to pitch the corporate clients it is advisable to go with a private limited company registration as it provides more credibility among your prospective clients.

Documents Required for photography business registration in India

  • PAN Card
  • Aadhar Card
  • Bank Statement with current address
  • Mobile No
  • Email id
  • Electricity Bill of office address
  • Rent Agreement, if rented
  • NOC from Owner

please note that your home address can also be your business address so you can start your business from your home address also

Getting the first client for your photography business

First client for your photography business only say for every business is the most important aspect because ultimately the clients are only people who provides sales to your business so start promoting your fishes online among the large part of your audience you can take help of digital marketing by doing the Facebook ads or Instagram ads, for doing all your digital marketing activities you can hire the digital marketing people available on Profit sharing basis as well this will help you to to get good amount of clients with less risk

Regularly you will be getting a good portfolio and you will start getting automatically will help you to generate regular flow of Business and you can now hire another people for your business with you and scale as much as you can.

Issuing of first sales invoice

Now once the client is finalized you can offer him to issue the sales invoice and get the payment, it is advisable to get the sales invoice formatted rightly has per the Indian laws, you can take help of the invoicing software available online and make a profile of your business and issue the first sales invoice

Filing of company returns

If you register your business online as a private limited company then you need to file regular compliance returns for your company as per Indian companies act, filing of returns are mandatory and non filing can lead to you very high amount of penalties so you need to regularly get in touch with your legal advisor who handles your business filings.

Please be noted that even if your sales and purchases are NIL, you are required to file your business returns in mandatory.

Filing of GST returns

You are registered under the GST then you are required to file the GST returns regularly, non-filing of GST returns attracts penalties and you can consult with your legal advisor for your business.

How to take the help of the Fast legal team for carrying on your legal filings and business registration formalities.

Filing of income tax returns

Every business needs to file their own income tax return beside company and GST returns and under income tax you have to pay the taxes on the profit earned on your business

Is always advisable to take help of a chartered accountants or other tax practitioner for filing of your income tax returns online.

Fastlegal provides income tax return filing services for your business you can take help of fastlegal team members