Four structures, and the choice is usually decided by two questions — will you raise equity, and will you hire. Everything you can compare side by side, plus what conversion costs if you choose wrong.
6 min read · 13 Oct 2026
From the public search that should come before anything else, to the ™ you can use from day one, to the certificate about eighteen months later. The TM-A process, the 45 classes, and what to do when an examination report arrives.
6 min read · 13 Oct 2026
Free, paperless, and done in about fifteen minutes with just Aadhaar and PAN. The actual form, the classification thresholds, and the four benefits that make it worth having rather than just having.
6 min read · 13 Oct 2026
An option pool is a share issue with a delay built in, and the delay is where it goes wrong. The Companies Act procedure, the direct versus trust question, and the perquisite charge that lands on an employee holding shares they cannot sell.
7 min read · 13 Oct 2026
Recognition is free, takes days, and is widely misunderstood. It is a gateway, not a benefit — and the two things founders most want from it each need a separate application after it.
6 min read · 13 Oct 2026
Apply for DPIIT startup recognition with a clear innovation write-up that reviewers can assess. Application in 3–5 working days; DPIIT review time varies. Hand it over and upload your documents straight away — we confirm a fixed fee once we have seen what is involved, and nothing is charged until you approve it.
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