You have decided to start your business which you had kept on a burner for a long time. You are very excited and genuinely believe in your product. Having a marketing plan is very important when you are starting a business. Unless you have sales your business will die a slow and painful death.
Don’t worry, you can make sure that you to solve the issue of getting sales by using the 3 marketing tips we have mentioned below to kick start your startup marketing plan. Let’s get started.
1. Set up your website and legal formalities in place
Having a website to showcase your business to the world is one of the most important aspect for a startup. You won’t be able to market your ideas, goods, services, etc to the world without it.
There are many options when it comes to setting up your website. If you have an E-commerce website, Shopify is the best option for you. If you have a services business, WordPress is the best solution for you. If you have a location based website, you can set up a beautiful location based WordPress website.
You need to make sure though that your website is hosted on a robust and stable hosting server. If your business goes viral and you get a lot of visitors to your website, you don’t want your website to just because the hosting wasn’t strong enough. This has happened many times when a business idea went viral. For example, this has happened to businesses that were showcased on Shark Tank.
You can also opt for a local hosting service so that the website is shown to your audience faster. For example, if you are based in Australia, you can find a quality Australian web host to host your website.
Also, make sure that you have set up all the required legal formalities which include setting up your business as an LLC or a Private Limited Company, etc as per your requirements. File all the necessary tax and other declarations, etc. It is best to go with a professional company like us to ensure that there are no compliance issues in the future.
2. Get on social media
Getting your business of product or service viral is very important. You can do so by getting your website or your product viral on social media. Most startups have a very tight budget. To ensure that you make sales fast, social media is the best platform that you can leverage.
It is very easy to sell your products and create awareness for your product on social media platforms. Depending on your product or service, you can focus on various social media platforms.
Instagram and Pinterest are great for home décor, fashion, and retail businesses. LinkedIn is perfect if you want to target other businesses. If your product is visually appealing then you can go for Instagram or YouTube
3. Get Local Press
Using local press to your advantage is an excellent strategy that you can use as a business startup. Most local newspapers and magazines cover a local success story or an upcoming business. You will be able to expand your business and brand awareness with little to no cost. If you are lucky, the article may also be picked up by syndicated news publishers and your product or service can go viral.
Bootstrapping a Startup is difficult but not impossible. With the above three tips, you can easily get started and have sales which will lead to profits. You can use the profits to invest in paid advertising and other avenues which well get more sales and help your business grow.